Resources Library by ANA

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Jackie Dickens, Barrie Parker

September 1, 1974

The challenge of uniqueness versus unity

In this context, the object of the present discussion will be two-fold : - examine practical problems linked with the use of the market segmentation approach, - examine the practical feasibility of this approach in international research. This...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Alain Zwilling

September 1, 1974

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Herbert Geiger

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1973

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Karl-Heinz Ronitz

January 1, 1973

Aspects of international panel market research in the agricultural sector

Since the 19th century very extensive structural changes have taken place in agriculture, and these are once more of increasing current importance due to the question of economic regions. But not only this development makes the elaboration of data...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Bourgnon

June 15, 1972

International overlapping of media

In an expanding European market multinational advertising has to be carried out. Problems referring to this are: - no standardisation of European law, that means no standardised legal basis as far as advertising in different countries is concerned; -...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Renate Uenk

June 15, 1972

Comparability

I have referred to comparability in a very limited sense, namely the exact replication of research methods across a number of countries. I have done so because comparability is so often discussed in these terms, or because it is felt - whether...

Catalogue: Seminar 1971: Multi-Country Research

Author: Paul Howard Berent

June 15, 1971

Report-back from working group II

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection....

Catalogue: Seminar 1971: Multi-Country Research

Author: John Downham

June 15, 1971

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research

Author: Ian Jarvis

June 15, 1971